Mindvalley in Amsterdam 2025
The 432Hz Meditation That Changed Everything: When Ancient Sound Wisdom Met Modern Transformation in Amsterdam
The bass note hung in the air of the Mindvalley University closing ceremony, vibrating at exactly 432Hz—the frequency that ancient cultures believed resonated with the universe itself. As Yogetsu's fingers moved across his instrument, I stood in the wings, ostensibly there as his manager, but experiencing something far more profound than a professional obligation. I was witnessing the moment when sound became medicine, when performance became prayer, when a room full of seekers from around the world unified into a single, breathing organism.
But I'm getting ahead of myself. Let me take you back to where this journey really began—not in Amsterdam, but at a dinner table two months earlier that would reshape everything I thought I knew about the intersection of ancient wisdom and modern transformation.
The Dinner That Started a Revolution
Two months before Amsterdam, at the Hololife Summit, Yogetsu shared a meal with Vishen Lakhiani at the same table. I would say Vishen is one of the best meditation practitioners, so I was not surprised that he got interested in Yogetsu’s music. What struck me wasn't the invitation itself—though being invited to Mindvalley University is no small thing. It was the immediate recognition of something I'd been trying to articulate for years: that certain frequencies, certain sounds, carry information that bypasses the rational mind and speaks directly to our cellular intelligence. Vishen got it instantly. No explanation needed. No convincing required.
This is what happens when truth meets recognition—it doesn't need translation.
Amsterdam: Where East Meets West Meets Everything In Between
Arriving in Amsterdam for Mindvalley University felt like entering a portal. The city itself vibrates at a unique frequency—centuries of trade, art, and free thinking have created an energetic signature unlike anywhere else. Add to this hundreds of consciousness explorers from every corner of the globe, and you have a recipe for transformation.
As Yogetsu's manager, my official role was logistics—sound checks, scheduling, and coordination. But being in that environment, surrounded by people who refuse to accept ordinary lives, I found myself experiencing something deeper. Every interaction became a teaching. Every conversation is a transmission.
The Closing Ceremony: When Time Stopped
The closing ceremony of Mindvalley University is already an intense experience. After days of transformation, breakthrough, and connection, emotions run high. People are raw, open, ready. Into this space, Vishen led a meditation while Yogetsu played.
I've witnessed Yogetsu perform hundreds of times, but this was different. The 432Hz frequencies filled the room not like sound but like liquid light. I watched hardened entrepreneurs cry. I saw skeptics surrender. I observed as hundreds of people from different cultures, religions, and backgrounds merged into a single field of consciousness.
Standing there, I remembered the Four Vows from Zen Buddhism:
Beings are numberless, I vow to save them
Delusions are inexhaustible, I vow to end them
Dharma gates are boundless, I vow to enter them
Buddha's way is unsurpassable, I vow to become it
This wasn't just a meditation. It was the embodiment of these vows in real time. Through sound, through frequency, through presence, we were collectively vowing to wake up, to serve, to transcend our limitations.
The Manager's Paradox: Leading by Following
Here's something nobody tells you about being a manager for someone like Yogetsu: your job isn't to manage. It's to create space. It's to remove obstacles. It's to be the earthing wire that allows the lightning to strike safely.
In Amsterdam, I learned that my role wasn't about controlling outcomes but about facilitating emergence. When you're working with someone who channels frequencies that can shift consciousness, traditional management becomes irrelevant. You become more like a temple keeper—maintaining the sacred space so the divine can enter.
This realization hit me during a conversation with another attendee who asked, "It must be amazing managing such a talented artist."
"I don't manage him," I replied, surprising myself with the clarity. "I manage the space around him so his gift can flow unimpeded."
The Tokyo Connection: Coming Full Circle
As I write this, we're preparing for the Hololife Summit Tokyo on October 10-11 in Shibuya. The same summit where this journey began, now hosting us in my homeland. The circle is completing itself, but like a spiral—we return to the same point at a higher level.
Japan understands frequency in ways the West is only beginning to discover. From the bells of Buddhist temples to the precise frequencies used in traditional healing, my culture has always known that sound is more than entertainment—it's technology for consciousness.
Bringing Yogetsu to Tokyo, bringing these 432Hz frequencies to a Japanese audience already primed to understand their significance, feels like destiny. Not the kind of destiny that's predetermined, but the kind you create through alignment with something greater than yourself.
The Four Vows in Action
That moment in Amsterdam, when hundreds of souls unified through sound, keeps returning to me. It embodied the Four Vows not as abstract concepts but as lived experience:
"Beings are numberless, I vow to save them"—Every person in that room was both saving and being saved, teacher and student, healer and patient.
"Delusions are inexhaustible, I vow to end them"—The 432Hz frequency cut through mental noise, revealing the silence beneath our stories.
"Dharma gates are boundless, I vow to enter them"—Each note was a doorway, each meditation a new entrance to truth.
"Buddha's way is unsurpassable, I vow to become it"—Not to follow the way, but to become it. To embody it so completely that your very presence becomes a teaching.
Gratitude as Technology
Yogetsu's post mentioned "endless gratitude," and this isn't just polite Japanese courtesy. Gratitude, especially the deep, cellular gratitude that emerges after profound experience, is technology. It rewires neural pathways, shifts electromagnetic fields, and creates coherence between heart and brain.
My gratitude extends in ripples:
To Vishen, for recognizing frequency when he encountered it
To Yogetsu, for trusting me to shepherd his gift
To Mei-lan, for being the bridge between worlds
To Mike Chang, for showing that transformation is not only possible but inevitable when you align with truth
To everyone in that room in Amsterdam, for being willing to open, to receive, to transform
The Invitation Hidden in Sound
As I reflect on Amsterdam, on that closing ceremony, on the journey from a dinner conversation to an international stage, I keep returning to one insight: We are all managing something greater than ourselves.
Whether you're managing an artist, a family, a business, or simply your own life, the principle remains: Your job isn't to control. It's to create conditions for magic to occur. It's to tune yourself to the right frequency—be it 432Hz or whatever resonance calls to you—and then to hold that frequency steady enough that others can find it too.
The meditation in Amsterdam wasn't just Yogetsu's performance. It was a collective tuning. Each person in that room became a tuning fork, resonating at a frequency of possibility. And when enough people resonate together, reality shifts. Not metaphorically. Literally.
Walking the Path Forward
"Walking the path forward"—these words from that night in Amsterdam continue to echo. Because this isn't about a single experience, no matter how profound, it's about integration. It's about taking the frequency you've found and carrying it into your daily life.
For me, this means approaching my role as manager with new eyes. Every email becomes an opportunity to transmit coherence. Every negotiation is an opportunity to create a win-win-win scenario (artist wins, audience wins, venue wins). Every logistical challenge becomes a puzzle that, when solved, allows more beauty to enter the world.
But it also means recognizing that we're all managers of frequency. Your thoughts, your words, your presence—all broadcast at specific frequencies. The question isn't whether you're transmitting (you always are), but what you're transmitting.
Kettlebell training? Breath work? My nutrition program? Whatever works great! Even though we didn’t have any birth plan, aka “go with flow”, I’m so glad that my wife did a natural birth without epidural and she did an amazing job!
but, I should have said at first and foremost, thank you so much for you love on my last post. We both were so energized for this moment and our hearts are filled with appreciation.
Much love
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